Pioneer in freeriding

Richie Schley is one of the key pioneers of the Freeride movement and has shaped the sport of mountain biking away from the race tracks more than almost anyone else. It’s therefore no surprise that he is one of the most-photographed mountain bikers and, thanks to his professionalism, his extensive know-how and his very special riding style, commands the utmost respect. Both in the bike scene and in magazines. The native Canadian, who hails from Whistler, has been riding trails over the globe on his ROTWILD bikes and in ROTWILD has found a partner with which he can contribute to the development of bikes that function flawlessly both personally and with his unique experience.

What does your typical day look like?

I get up pretty early most days and make a cappuccino, then sit at my computer for an average of 2 to 4 hours, each morning taking care of my plans for trips, filling out bios for web sites for my sponsors ;) and things like that. Generally, I have to do some kind of work on one of my bikes to get them ready for a ride, or testing some new product, preparing them for shoots, or whatever the situation is. I ride around 4 to 5 times a week, sometimes more, sometimes less. Usually my rides are around 1.5 to 2.5 hours, with some friends. Hans Rey, my buddy Tony the Tiger, or a couple of guys here that are pro wind surfers; Dorian Van Rijsselberghe and Zac Plavsic.  

For cross training, I go to yoga, SUP surf or surf. Sometimes I go skiing. On the best days, I ride and surf, for a full workout.  

In California, we have epic sunsets, so I always try to position myself, to watch it happen. Whether it is on a ride at the beach or with friends having drinks, it is a special time of the day. Most evenings I am out with friends, which a lot of them are bike industry people, having fun and discussing things bike related. During the season, this routine is slightly different, as I am traveling a lot, going out on photo and video shoots, attending events and festivals around the world, like Crankworx or the bike Magazine festival in Riva Del Garda, Italy or involved in meeting with bike people planning products and events. A photo shoot day is a completely different situation, depending on the project, the players involved and the location. They are usually fun and kind of just a jam session with other riders and shooters that are typically my friends. 

What are your goals, what motivates you?

My goal is to inspire people, to be active and live a healthy fun life. I think you can choose how to live your life and doing it in an enjoyable way, which is much healthier than a stressful way. I get excited when I produce content, photos, videos and stories that inspire people to ride and challenge themselves, to do the things I love to do.

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