ROTWILD starts with new sales partner in Benelux
German premium bicycle manufacturer ROTWILD announces a new partnership with Jaap van Hoof as distributor for the Benelux region. From now on, van Hoof, owner of the Fooh Sports agency, will represent ROTWILD products in the Benelux region. Jaap van Hoof enjoys a high level of recognition in the Benelux, particularly among sports-oriented bike stores specializing in high-end brands. “I'm very happy to represent ROTWILD in the Benelux region and to continue developing the brand,” explains Jaap van Hoof. “It's incredibly motivating to be part of a renowned EU mountain bike brand. ROTWILD fits perfectly into my portfolio and ideally complements my other premium brands.”
Since entering the bike industry in 2010, van Hoof has built up an excellent reputation. He currently successfully represents high-quality brands such as Enve and Sweet Protection. With his extensive experience and strong network, he is well prepared to further strengthen ROTWILD's presence in the Benelux.
ROTWILD stands for innovative and high-quality bikes that impress with German engineering and a clear focus on the needs of mountain bikers. Jaap van Hoof also shares this philosophy. During a visit to the company headquarters in Dieburg, he had the opportunity to test the latest bikes on the local trails together with Stephan Koch, Head of Sales at ROTWILD. “Some time ago, Stephan invited me to test one of the bikes and share my opinion. With ROTWILD I had my first ever experience with an E-MTB and it was a real eye opener. Light, fast and perfect for my local trails - a generating start to our collaboration,” says van Hoof enthusiastically.
Thanks to this new partnership, specialist bike dealers in the Benelux can now benefit from improved support and a more intensive collaboration with ROTWILD. The increasing demand for ROTWILD bikes in these markets will be optimally supported by the expertise and commitment of Jaap van Hoof, who will be available for all inquiries from Benelux dealers. Head of Sales Stephan Koch emphasizes in this context: “With Jaap van Hoof we have found the perfect reinforcement for our team and the ideal partner for the Benelux region. His passionate way of working is perfectly in line with ROTWILD's brand values.”