22. July 2022

ROTWILD Insights: Lars Buculie

Lars Buculie is currently completing a commercial apprenticeship at ROTWILD. For the seventeen-year-old, this means - as for many young people - the next step in life. In the interview, he reveals why he chose the apprenticeship, how varied his job is and why he prefers the eMTB to a conventional mountain bike.

What motivated you to start an apprenticeship right after school?

After graduation, I wanted to start working right away and earn my own money. In secondary school, we had the usual internships. I had already done them at ROTWILD. So it was only natural that I would also complete my training at ADP Engineering GmbH. Honestly? Of course, I was also attracted by all the things to do with cool bikes. I think that's great: starting a solid apprenticeship and working with items that you love yourself.

During his internship at ROTWILD, Lars had already gained insight into the service processes. This makes it easier for him to process inquiries.

What was your job in the internships?

During the internships I got to know very different tasks. This ranged from packing bikes to insights into engineering and sales to preparing orders in the online store. Overall, I got a good impression of the company ADP and the own brand ROTWILD and some interesting views behind the scenes.

Why were you so interested in an apprenticeship at ROTWILD?

I think you learn quite well with things you know and like. Learning for practice is what training is all about. I knew the brand and the people behind it and their processes from my internships. So I quickly felt at home here. We do it all for the customer, who thinks our bikes are great. That's why the contact with retailers and end consumers was also very appealing to me.

Lars is learning how to deal with customer inquiries, product registrations and many tasks related to the online store as part of his training.

Your first year of training is almost over. What are your tasks so far?

After all, I'm learning a commercial profession. These aspects can be found in all areas of the company: in sales, in marketing, but also in purchasing, production planning or service. There is organization everywhere, which requires commercial know-how. That's why I work in all departments. In sales, for example, I deal with customer inquiries or product registrations. I support the marketing department in maintaining the online store.

What challenges do you face in training?

An apprenticeship is very different from school. Of course, vocational school is an important component and you can imagine what it's like there. During the practical work in the company, you are immediately part of a team. At ROTWILD, the apprentices take on tasks from the very beginning that have to be solved correctly because they are part of a process. Of course, I was shown all that. But then I also had responsibility for my tasks. That's a change that I continue to grow with. For example, if I can solve an end customer's question on my own, that's a nice success.

Asking important questions is part of the work routine, for example what to consider when shipping batteries.

Even though you are still at the beginning of your training, do you already have an idea of what you want to do after the final exam?

Preferably at ROTWILD. I would love to work in sales here. I really enjoy working with my colleagues and the bike industry is also an exciting environment where I can still learn and experience a lot.

What is there to consider in warehousing and finance? During training, processes and interrelationships are discussed with each other again and again.

How did you get into mountain biking?

Through my friends. Some of them rode Enduro and then at some point took me with them on the trails. That was fun for me right away. At the time I was still on the road with a simple hardtail. I really got into it through my father. He himself works in the bicycle industry and has brought over the weekend again and again bikes to test. On which I could then shred through the forest. Unfortunately, I currently no longer have so much time for biking.

For Lars, the R.E375 is the clear favorite among the current ROTWILD bikes.

In conclusion: Five questions

1. about your personal bike preferences: Downhill or Uphill? 

Downhill for sure. I love the speed and the adrenaline rush that you experience when biking with a lot of speed. 

2. fully or hardtail? 

Fully, my time on the hardtail I have long left behind. 

3. e-bike or conventional? 

Here I would always opt for the e-bike. It's simply more fun on the trail because you can ride much faster overall and get back to your top speed in a flash after slow sections. 

4. your favorite bike from the ROTWILD collection? 

Clearly the R.E375, the bike is great on the trails and challenges you on every ride again and again.

5. where do you like to drive the most? 

Here in the area around Darmstadt and Dieburg. So at Frankenstein, Otzberg and in Roßdorf.